The Red Bulletin magazine delivers high-quality content from the world of Red Bull, whilst Japanese brand Audio Technica create all things sound.
Company
The Red Bulletin & Audio Technica
Timeline
Mar
—
Mar '24
Role
Digital Design, Development
Project overview
Audio Technica were tasked with capturing the sounds of Moto GP for TV broadcast. The Red Bulletin magazine requested an advertorial one-pager to promote Audio Technica to their digital audience, with two focal points: Moto GP and the riders' connection to music.
Delivery
I combined Red Bulletin's chunky fonts and bold branding with Audio Technica's paired back, minimalist aesthetic, whilst breaking up the long read so that it flows and engages readers without feeling heavy. I designed this page in Figma and built it using no-code platform Ceros, which was then added to The Red Bulletin's site as an embed. Adapted across three languages (GB, FR, DE).
Results
Delivered swiftly with no amends requested, the final piece brings this Audio Technica and Red Bulletin collaboration to life through an engaging, easy-to-navigate long read that holds attention without overwhelming the reader. Built in Ceros and embedded seamlessly, the format supports strong dwell time and scroll depth, while providing a flexible, repeatable approach for future branded content partnerships.
The Red Bulletin magazine delivers high-quality content from the world of Red Bull, whilst Japanese brand Audio Technica create all things sound.
Company
The Red Bulletin & Audio Technica
Timeline
Mar
—
Mar '24
Role
Digital Design, Development
Project overview
Audio Technica were tasked with capturing the sounds of Moto GP for TV broadcast. The Red Bulletin magazine requested an advertorial one-pager to promote Audio Technica to their digital audience, with two focal points: Moto GP and the riders' connection to music.
Delivery
I combined Red Bulletin's chunky fonts and bold branding with Audio Technica's paired back, minimalist aesthetic, whilst breaking up the long read so that it flows and engages readers without feeling heavy. I designed this page in Figma and built it using no-code platform Ceros, which was then added to The Red Bulletin's site as an embed. Adapted across three languages (GB, FR, DE).
Results
Delivered swiftly with no amends requested, the final piece brings this Audio Technica and Red Bulletin collaboration to life through an engaging, easy-to-navigate long read that holds attention without overwhelming the reader. Built in Ceros and embedded seamlessly, the format supports strong dwell time and scroll depth, while providing a flexible, repeatable approach for future branded content partnerships.